The Metro East’s direct mail magazine · since 2013
In the Metro East’s most affluent homes.
Eight issues a year, each zone’s edition mailed to its 25,000 most affluent addresses: six zones, from Alton to Waterloo. Your ad runs in the zones you choose, with no more than one other business from your category in the issue.
Call (618) 239-4735
- Homes a zone
- 25,000
- Zones
- 6
- Issues a year
- 8
- Since
- 2013
Four ways in
Paper you can feel
An ad in the magazine, an insert on heavier stock tucked inside it, or a postcard of your own in the same mailboxes.
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01
Magazine Advertising
Ads in every zone’s editionTwo advertisers a category at most
Magazine ads in detail -
02
Pop-Out Inserts
8.5″ × 11″Thicker gloss paper
Pop-out inserts in detail -
03
Bookmark Inserts
5.5″ × 11.5″Thick postcard stock
Bookmark inserts in detail -
04
Half Price Postcards
5″ × 8.25″Two-sided, mailed on its own
Half price postcards in detail
Where it goes
Six zones, 41 towns
It began in 2013 with Madison County South and grew zone by zone to cover the entire Metro East. Each edition goes to the 25,000 most affluent addresses in its zone.
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01
River Bend
Alton, East Alton, Bethalto, Godfrey, Wood River, West Alton, Brighton, Dorsey, Moro, Grafton
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02
Madison County South
Edwardsville, Glen Carbon, Troy, St. Jacob, Marine
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03
Collinsville / Maryville / Granite City
Collinsville, Maryville, Caseyville, Granite City, Pontoon Beach
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04
St. Clair North
O’Fallon, Scott Air Force Base, Fairview Heights, Swansea, Shiloh, Mascoutah, New Baden, Lebanon
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05
St. Clair South
Belleville, Freeburg, Swansea
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06
Monroe County / Randolph County
Columbia, Dupo, Millstadt, Red Bud, Smithton, Valmeyer, Waterloo, New Athens, Baldwin, Fults, Hecker
2026 in-home dates
A season on every cover
Ad creative is due three weeks before each mail date. The dates are approximate and are subject to change.
- New Year 19 January
- Early Spring 9 March
- Spring 13 April
- Early Summer 11 May
- Summer 8 June
- Early Fall 10 August
- Fall 5 October
- Holiday 16 November Creative due October 26
From the owners
“We are hands-on owners. We work directly with our clients and provide top-notch customer service, including strategic consulting, expert ad design, and customized results tracking.”
Approximately 90% of our advertisers stick with us year after year. About the magazine
Questions
Questions about the magazine
How many homes get Living Local Magazine?
Each zone’s edition goes to the 25,000 most affluent addresses in that zone, and there are six zones, so a single issue can reach up to 150,000 homes on the Illinois side of the St. Louis area.
How often is Living Local Magazine mailed?
Eight times a year. The 2026 issues are New Year, Early Spring, Spring, Early Summer, Summer, Early Fall, Fall and Holiday, each named for the season it lands in.
How long has Living Local Magazine been around?
Since 2013. It started with one zone, Madison County South (Edwardsville, Glen Carbon, Troy, St. Jacob and Marine), and grew to six zones covering the Metro East from Alton to Waterloo.
How much does it cost to advertise in Living Local?
Rates are not published because they depend on three things: the size of the ad, the zones you want to reach and how long you commit. Call (618) 239-4735 or send the form and we will price what you have in mind.
Do advertisers stay with Living Local?
Most do. Approximately 90% of our advertisers stick with us year after year.